Influencer Marketing Manager

Remote

Nekki is a game development studio with over 20 years of experience, and our PC/Console division is focusing on quality animation-based games for PC and consoles.

We are currently looking for an Influencer Marketing Manager to join the marketing team of our flagship project – SPINE.

SPINE is made with Unreal Engine 5 and centered around cinematic gun-fu shootouts. It’s a third-person beat’em’up with a full set of PC gaming features, including a deep storyline, a unique setting, cutscenes, intriguing enemies, memorable bosses, character progression, and, most importantly, breathtaking battles with a wide array of firearms.

Responsibilities:

  • Full ownership of the influencer marketing direction: developing, running, and scaling the project's global influencer strategy
  • Building a tiered pool of streamers and content creators from scratch, aligned with the game's genre
  • Negotiating and sourcing integrations, with focus on YouTube, Twitch, and TikTok/Shorts
  • Managing influencer-related budgets with both Paid Campaigns and Organic Outreach
  • Writing briefs and creative TORs, tracking content delivery deadlines, handling contracts/NDAs
  • Ensuring Brand Safety across all integrations
  • Analyzing campaign performance: reach, engagement, wishlists, Steam/console store conversions, CAC, and ROAS
  • Launching affiliate and seeding programs to grow creator-driven organic advocacy
  • Aligning influencer activities with the overall marketing plan and the game's update/announcement/launch roadmap
  • Continuously testing new funnels and ad approaches, monitoring competitors in PC/console gaming
  • Close cross-functional collaboration with community managers, marketers, brand manager, and production

What we are looking for:

  • 3+ years of experience in influencer marketing, including 2+ years in gaming
  • Experience with premium AA/AAA PC and console titles
  • Experience with global game launches
  • An existing, up-to-date contact base of gaming influencers/streamers
  • Experience with barter integrations, working with Steam / Xbox / PlayStation
  • Proven track record of building influencer programs from scratch and running campaigns with measurable ROI/ROAS
  • Strong knowledge of performance marketing metrics and analytics tools
  • English C1

Will be a plus:

  • Existing relationships with creators in the action, fighting, beat ’em up, shooter, anime and cyberpunk gaming spaces
  • Experience working with talent agencies and creator management companies
  • Experience running creator campaigns across North America, Europe, LATAM and Asia
  • Experience with creator playtests, preview events and early-access campaigns
  • Familiarity with creator discovery / analytics platforms such as Lurkit, Keymailer, SullyGnome, Streams Charts, Tubular, Modash or similar
  • Experience building creator communities or ambassador programmes
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